The 17 Biggest Email Marketing Mistakes You Should Avoid At All Cost
Positive email marketing strategies are available across the internet. But even with plenty resources available and progressive email marketing software, errors are frequently made. These bloopers, though, aren’t the blatantly misspelled text in the initial paragraph or the inappropriate graphics that eye the wrong advertisement. These are the tiny errors that are informal to supervise, but when done, could charge you email opens and CTAs.
To avoid these errors and finally come up with tips and tricks for successful emails, different start up founders, Marketing Executives and managers were asked in detail. According to them, even the smallest errors become large enough to draw the customers away and they should be avoided at every cost to benefit your business. From that list, some of the most important are listed below.
- Irrelevant Subject
Most of the people make the same mistake of failing at the very first step. They create an irrelevant subject line which enables the readers to open it, at least. But when they do, they find completely unrelated content in the email which takes away all the trust. Building the trust is what really matters the most out there. The same person may not open your email again if he sees these types of attractive techniques in the previous one. A subject line should be to the point, attractive and unique. If you’re targeting the right audience for your product, there is no need to lie about anything.
- The “no-reply” Email Address
Sending emails to customers or targeted people from a “no-reply” email ID mean that you’re not really interested whether the customer replies to you or not, which is wrong on every level. The customer should feed satisfied and safe enough to talk to you or reply you with anything. For instance, if you have a company called “abc”, you should have an email ID “firstname.lastname@example.org” through which you contact customers and they can contact you. A win-win situation for both.
- Invaluable Emails
Marketers sometimes think that one single email is going to help them sell their product. Nope it won’t. Building a relationship with the customer over time and making sure that he knows each and everything about the product is important. Customers are not just going to buy your product if you simply throw them the price tag. Send a couple of emails describing your products and the benefits they could get. Build a connection and make a conversation. After that, you can ask them to buy your product. Till then, they would know everything about what you’re selling and how good will it is for them.
- Multiple Calls to Action
Marketers sometimes create long emails, asking customers to click several links to do this and to complete that etc. Wrong. Instead of making one gigantic Email, add a single CTA in a single email and when the customers complete that, another email should be generated. Like this, it would be easier for the customer to find CTAs later if need be. Point being, every step should have a separate email so they could be found later easily.
- Long Emails
It’s often seen that people spend hours, even days, creating long emails packed with numerous topics, concepts and news that would require a least of 10 minutes of continuous reading to finish. Though they may look incredible, they just don’t get the outcomes an email marketer may want. These gigantic emails decrease your commitment and worst of all; they pull up the time and energy and become an annoying thing. This thing should be avoided by keeping in mind a thing or two:
Keep it small and simple! Choose a goal and create a modest, short email that enables the reader to rush to the next step without having doubts. It should be attractive, amusing to read but most of all, it should have important content for the reader to completely blend in the email.
- Only Image Email
This is one thing that should never be done. Emails should contain text and links with some images if needed. What if the link breaks and there’s no email to view for the customer? What if the person has turned off images? The complete email won’t show and you wouldn’t even know that. Also, difference between links and images should be present for the customer to not get puzzled or frustrated.
- The Right Amount of Engagement
Marketers should keep in mind the amount of emails they are sending to their customers.
According to a survey in 2013, 53% of people reported getting too many emails from the marketers.
Spamming is never the solution to sell a product. Sending 2-3 emails a week is more than enough for any customer. On the other hand, do not make the mistake sending very less emails. If customers are interested in buying your product, they would also be interested in what is happening in your company and how often things does happen. They would also be willing to read about news and reviews of your customers and the company. So keep the amount right and on point.
- Customer Behavior
Email marketing movements should be directed as a straight result of statistics and behavior. If a customer is inactive, they should receive a push to come back. If they are lively, they should receive emails about different features they haven’t bought yet or motivation to involve at a higher level. Data-driven development email has proved to be very powerful. And it’s where maximum businesses are absent the ferry on email.
For information marketers, segmentation is the key to data-driven emails. If behavior of a customer cannot be tracked through an app or e-commerce store, it should be done directly in the email marketing software.
- Login to Unsubscribe
If you’re customer isn’t happy with your emails and your product, you have to let him go easily, not making him go through the login page, creating a username, deciding a password, and crap like that. If he has to do all of this, he will simply mark your emails spam and be done with it. So, the unsubscribe part should be one or maximum 2 clicks away.
- Permission-based Mailing List
Except you have the receiver’s permission, you might be sending junk email, which is in contradiction of the law. Several business holders tend to take shortcuts and purchase email document lists or collect them in immoral manners, such as gathering them from the internet. Junk also damages the status of your business. But what happens is that most of the emails do not give permissions to random emails and they straight up go into the Junk email without marketer’s knowledge which wastes money and time. To successfully deliver the emails, the marketer has to earn a client’s trust or meet them in person so that they could allow the Emails to come and if the content is likeable, subscribe too.
- Stay Away from Errors
The quantity of mistakes found in emails is surprising; words misspelled, horrible grammar, links and shortcuts that are directed to nowhere, and so on. These mistakes, though slight, signal the absence of proficiency. They can be effortlessly avoided with particular cautious editing; don’t let these preventable errors happen. A customer reading email with full of errors would avoid reading them again from the same sender. The first impression matters a lot for the future communications and one has to be perfect in each way to build a trust with the customer.
- Make it Easy to Subscribe
If you need your client to subscribe to an email newssheet or sign up for informs about your business or facility, do not stick online forms to their faces or make them click through numerous pages, and deliver needless information. The more hard you make it, the less possibly they will be interested to subscribe. The maximum information you need in the beginning is to grab their emails and seek their permission. Once you have that, you can ask them to do several things in different emails one by one after building a complete trust.
- Revise your Strategies
Too frequently marketers acquire the experience the hard way, by lack of response, that their advertising plan could be better. E-mail newssheets are an excellent medium for analyzing diverse tacks. Before directing to your complete email list, analyze numerous subject lines, different type of content and different kinds of visuals and strategies on a small amount of people. You can figure out how many emails were read and which analyze group got the maximum responses.
- Ignoring the Strategic Report
Marketers often start a campaign by offering different products on low prices or discounts but tend to forget or ignore the reports generated at the end of the campaign. The reports should be matched with the usual prices of the products and a profit difference should be generated to calculate the amount of sales that were benefited from the campaign. Any further campaigns should be started with the help of previously generated strategic reports to have an idea about what result to expect.
- Give Readers What They Want
There should be a tracking system to each reader to collect information about how the client perceived the information and what products were he interested in. Tracking the links opened from the email and noticing the time spent could help a lot. Sending similar detailed emails to clients would help run the business smoothly as clients tend to buy similar stuff often.
- Send a “Back-up” Email
Sometimes, due to technical difficulties, the server seems to be overloaded with traffic and some of the clients are directed to the overloading page, keeping them away from the content of the website. But keep in mind that as soon as the server gets refreshed and there is space for more users, an email should be sent to the customer enlightening them about the problem and asking them to return to your website as it is now available. This builds trust with clients and they feel the importance that you give them.
- Not Adjusting your Emails for Smartphones
Smartphones are owned by almost everyone these days and it is a faster way to check and respond to emails for everyone. With data connections available, a person is online anywhere and everywhere. Optimizing your emails according to the Smartphones have become a necessary tasks as most of the clients use their phones to quickly go through the emails before responding them. Adjustment of images, texts and links is an important part of providing a quality email.