By the Numbers: 75 Incredible Email Statistics

May 9, 2016 - By 

Email is now widely used as a medium of communication and marketing worldwide. Very seldom do people stop to consider the statistics of email usage. Below are some interesting facts about email usage all over the world to help you better understand our new widely used method to communicate with people all over the world. Email marketing has now become an ever-growing popular mode of marketing. It is widely used by local and international companies to sell their brand and spread their message worldwide.

Source: EmailExpert


Top email component that marketers personalize: Subject Line*

(Updated 11 January 2016)

*Emails with personalized subject lines are 26% more likely to be opened. (Last updated January 6, 2016)

Number of emails sent and received per day: 205 billion

(Updated 2 March 2015)


Number of emails opened on mobile devices: 53%

(Last updated January 6, 2016)


Number of worldwide email users: 2.6 billion

(Last updated March 2015)


Number of business emails sent and received per day: 122 emails

(Last updated March 2015)


Number of email users worldwide: 4.35 billion

(Last updated May 2016)


Percentage of consumers find email to be their #1 preferred channel for receiving commercial messages : 68%

(Last updated May 2013)


Percentage of content marketers using email marketing: 80%

(Last updated March 2014)


Percentage of marketers claiming email marketing is bringing them a positive ROI: 88%

(Last updated March 2014)


Number of emails sent daily: 205 billion

(Last updated 2 March 2015)


Total number of global email users: 4.3 billion

(Last updated 23 January 2015)


Percentage of people using mobile phones to open marketing emails in the U.S.: 13.7%

(Last updated 21 December 2015)


Percentage of U.S. residents that check their emails while in the bathroom: 42%

(Last updated 27 August 2015)


Number of email marketing software solutions currently on the market: 251

(Last updated 4 February 2016)


Percentage of emails opened on an iPhone: 33%

(Last updated 4 February 2016)


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Percentage of marketers that prefer email as their primary channel for lead generation: 89%

(Last updated 5 August 2015)


Percentage of Americans that check their emails while on the road: 18%

(Last updated 27 August 2015)


Percentage of Americans that check their emails while they are still in bed: 50%

(Last updated 27 August 2015)


Percentage of revenue gained by segmented and targeted emails: 58% of all revenue

(Last updated January 6, 2016)


Revenue per email: $0.11

(Last updated March 2014)


Working hours spent by employees each week in their email inbox: 13 hours

(Last updated July 2012)


Percentage of emails opened on Tablets: 15%

(Last updated 27 January 2016)


Percentage of emails opened on desktop/laptop computers: 33.3%

(Last updated 27 January 2016)


Biggest day of the year for email marketing in 2015 (Top day for email volume): Black Friday

(Last updated 27 January 2016)


Percentage of consumers who prefer to receive marketing emails monthly: 86%

(Last updated 27 January 2016)


Percentage of consumers who prefer to receive marketing emails daily: 15%

(Last updated 27 January 2016)


Subject line length for an email that has the highest ‘read’ rate: 61-70 characters

(Last updated 27 May 2015)


Average percentage of retail emails opened: 22.07%

(Last updated 1 July 2015)


Average percentage of political emails opened: 22.80%

(Last updated 1 July 2015)


Average percentage of professional service emails opened: 21.21%

(Last updated 1 July 2015)


Average percentage of retail emails clicked: 2.83%

(Last updated 1 July 2015)


Average percentage of political emails clicked: 2.28%

(Last updated 1 July 2015)


Average percentage of professional service emails clicked: 2.75%

(Last updated 1 July 2015)


Most popular platform in the mobile email space: iPhone (60%)

(Last updated March 2016)


Percentage of email users checking their emails at least once a day on their Smartphone: 91%

(Last updated March 2016)


Percentage of commercial emails deleted without being read: 9%

(Last updated 2015)


Business genre that had their emails most deleted without being read: Office Supply Companies

(Last updated 2015)


Vertical with the highest rate of ‘Read’ emails: Utilities

(Last updated 2015)


Verticals with the lowest rate of ‘Read’ emails: Business, Marketing and Social, Dating Companies

(Last updated 2015)


Company with the highest ‘Unsubscribe’ request: StumbleUpon

(Last updated 2015)


Company with the highest number of emails sent to users: Groupon (An average of 388 emails were sent per user)

(Last updated 2015)


Percentage of email marketers that monitor ‘opens’ and ‘clicks’ for each email: 75%

(Last updated 16 February 2016)


Percentage of email marketers that send mass emails rather than targeting their email audience: 42%

(Last updated 16 February 2016)


Percentage of email marketers that don’t monitor their email lists: 24%

(Last updated 16 February 2016)


Percentage of email marketers that personalize their email messages: 58%

(Last updated 16 February 2016)


Top keyword to increase ‘read’ rate in an email: “still time”

(Last updated 29 April 2015)


Percentage of users who read emails on their mobile phones based on the subject line: 33%

(Last updated 1 August, 2015)


Percentage of emails opened from a familiar brand online: 69.8%

(Last updated 15 August 2013)


Percentage of emails opened from a familiar brand in-store: 69.7%

(Last updated 15 August 2013)


Email ‘Unsubscribe’ percentage: 0.130%

(Last updated 19 April 2016)


Percentage of users impelled to make a minimum of one purchase by reading a promotional email: 44%

(Last updated March 2016)


Percentage of business professionals that check their emails on a mobile device: 35%

(Last updated March 2016)


Best time to target your audience with emails on a desktop computer: 9 am – 4 pm

(Last updated 30 July 2013)


Best time to target your audience with emails on a Smartphone: 9 pm – 12 am

(Last updated March 2016)


Best time to target your audience with emails on a Tablet: 9 pm – 12 am

(Last updated March 2016)


Most popular time to open emails across all devices: 8 pm – 12 am

(Last updated 4 March 2014)


Most effective day of the week to send an email (based on ROI): Monday

(Last updated March 2016)


Most effective day of the week to send an email (based on click rates)

Friday

(Last updated March 2016)


Least effective day of the week to send an email (based on open rates): Wednesday

(Last updated March 2016)


Least effective day of the week to send an email (based on click rates): Wednesday

(Last updated March 2016)


Percentage of spam email received: 49.7%

(Last updated 17 July 2015)


Percentage increase in click-to-open rates for emails that are mobile optimized: 24% increase

(Last updated 4 March 2016)


Percentage increase in click-to-open rates for emails that are designed responsively: 55% increase on mobile devices and 23% increase on desktops

(Last updated 4 March 2016)


Percentage of emails deleted due to lack of mobile optimization: 75%

(Last updated 4 March 2016)


Percentage of email marketers that use a responsive design in all their emails: 17%

(Last updated 4 March 2016)


Country where the most spam is generated: United States

(Last updated 2 May 2016)


Percentage of spam generated in the U.S.: 14.5%

(Last updated June 2015)


Percentage of marketers that send personalized product recommendations through email: 39%

(Last updated 6 January 2016)


Percentage of marketers who believe email is an ROI producing source: 60%

(Last updated 18 March 2014)


Percentage of consumers who sign up for emails to receive discounts: 72%

(Last updated 18 March 2014)


Percentage of people who read the same email on a mobile device and a desktop computer: 3.3%

(Last updated 18 March 2014)


Percentage of consumers who open marketing emails: 82%

(Last updated 18 March 2014)


Annual budget increase of email marketing: 10%

(Last updated 18 March 2014)


Percentage of marketers that use pop-up windows to encourage email signups: 45%

(Last updated 5 February 2014)


Percentage of email recipients who open emails depending on the familiarity of the sender’s name: 24.1%

(Last updated 15 August 2013)


 

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