A well-known marketing strategy to spread a word in the form of information as well opinion about the product and its services by using email means. Mostly social media platforms are being used nowadays where every product can be targeted and also with the vision to attain the maximum growth factor.
“Go viral” is the motive for all the products. When a product is set to be commence in the market it is an important task to bring into being a positive awareness of the brand. Viral marketing can be B to B, B to C or C, or to C. Viral marketing is targeted in various niches and it has got its own term of diversification which increases as the brand grows and ultimate goal lies in achieving its marketing objectives.