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OPT-IN

March 20, 2014 - By 

OPT-IN

Opt-in email is a term which is used when someone is given the option to receive bulk email i.e. the email that is sent to many people at the same time. Typically this is a kind of mailing list, newsletter or advertising done via emails. Without having the permission to send emails, the emails are better known as unsolicited bulk emails also called spam.

A subscriber asks to be subscribed to the mailing list and a confirmation email is sent to the person to verify it is actually that person who has requested for the subscription. Unless this step is taken by the marketers like clicking a special web link or sending back a reply email it is difficult to ensure that the email address actually belongs to the person who has submitted the request. This ensures transparency in the process of subscription.