Posted On:marketing Archives - Emailexplained.com

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Email Marketing

March 19, 2014 - By 

Email marketing is a marketing strategy where a business sends emails to existing or potential clients. The emails are usually in form of ads, discount offers, or invitations for free service trials. It can be considered a digital version of direct mail marketing. Usually, the emails are sent in bulk to recipients on email lists obtained through email harvesting or voluntary subscriptions by interested prospects. It is fast, easy, and cost-efficient.

Email marketing is used to strengthen the loyalty of existing clients, acquire new ones, or regain old clients who have since left. The effectiveness of an email marketing campaign depends on how relevant the message is to the recipient. In light of this, businesses usually pitch the most likely prospects depending on buying trends, interests, and internet browsing activity. For example, a web designer who manages to harvest your email address from a domain name registrar may contact you with a web design offer. This is more targeted and, therefore, more likely to result in leads.

While legitimate email marketers exist, spammers abound as well. Email service providers have stringent measures which see even legitimate mail flagged as spam, and thus ignored by the recipient. This has made it all too difficult for ethical businesses to conduct successful email marketing campaigns.


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Viral Marketing

March 19, 2014 - By 

Viral Marketing:-

A well-known marketing strategy to spread a word in the form of information as well opinion about the product and its services by using email means. Mostly social media platforms are being used nowadays where every product can be targeted and also with the vision to attain the maximum growth factor.

“Go viral” is the motive for all the products. When a product is set to be commence in the market it is an important task to bring into being a positive awareness of the brand. Viral marketing can be B to B, B to C or C, or to C. Viral marketing is targeted in various niches and it has got its own term of diversification which increases as the brand grows and ultimate goal lies in achieving its marketing objectives.