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House List

March 19, 2014 - By 

A house list, in email marketing, is a list of email addresses of high-quality prospects which you build yourself.  It can be a newsletter email list, a list of people who’ve used your service or product before, or a list of people who have subscribed to receive notifications whenever you have an announcement or special sale. House lists contain more than mere email addresses. They also include age, sex, location, and past interaction of the prospect with the business.

Using a house list, a business can build on an already established relationship. Since the recipients listed have somehow already interacted with the business, there is an increased chance for making sales. The messages are therefore relevant to the recipient and differ from spam where they are unsolicited. A house list represents a vital marketing asset as it results in laser targeted marketing, thus more leads.