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OPT-OUT

March 20, 2014 - By 

OPT-OUT

The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product information or service information. This ability is associated with direct marketing campaigns like email marketing. A list of those people who have opted out is known as a Robinson list. In email marketing an opt-out button may be included to notify the sender that the recipient wants no further emails.

The opt-out button is simply used by the recipients to disallow any further emails from the marketers. This option also helps the marketers to judge their reputation as the more they are opted-out by the users the more backward they stand in the tough online competitive era. But this option is also included to inculcate a good image in the minds of the users and subscribers about the marketers being genuine.