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TRACKING

March 28, 2014 - By 

TRACKING

Email tracking is a method for judging the email delivery to the intended recipient. Most of the latest tracking technologies use digital time stamped record to reveal the exact time and date on which the email was opened or received and the IP Address of the recipient as well. Email tracking is useful when the sender wishes to know that whether the intended recipient actually opened the email or not.

Due to the nature of the current technology email tracking cannot be an absolutely accurate indicator that whether an email was opened or read by the recipient or no. Some email marketing tools encompass tracking as a special feature because it gives a good estimate about how well the firm is flourishing around the globe and among the millions of users. They accomplish such tracking along with web tracking devices known as cookies.