Posted On:email subscription Archives - Emailexplained.com

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Email Marketing

March 19, 2014 - By 

Email marketing is a marketing strategy where a business sends emails to existing or potential clients. The emails are usually in form of ads, discount offers, or invitations for free service trials. It can be considered a digital version of direct mail marketing. Usually, the emails are sent in bulk to recipients on email lists obtained through email harvesting or voluntary subscriptions by interested prospects. It is fast, easy, and cost-efficient.

Email marketing is used to strengthen the loyalty of existing clients, acquire new ones, or regain old clients who have since left. The effectiveness of an email marketing campaign depends on how relevant the message is to the recipient. In light of this, businesses usually pitch the most likely prospects depending on buying trends, interests, and internet browsing activity. For example, a web designer who manages to harvest your email address from a domain name registrar may contact you with a web design offer. This is more targeted and, therefore, more likely to result in leads.

While legitimate email marketers exist, spammers abound as well. Email service providers have stringent measures which see even legitimate mail flagged as spam, and thus ignored by the recipient. This has made it all too difficult for ethical businesses to conduct successful email marketing campaigns.


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OPT-IN

March 20, 2014 - By 

OPT-IN

Opt-in email is a term which is used when someone is given the option to receive bulk email i.e. the email that is sent to many people at the same time. Typically this is a kind of mailing list, newsletter or advertising done via emails. Without having the permission to send emails, the emails are better known as unsolicited bulk emails also called spam.

A subscriber asks to be subscribed to the mailing list and a confirmation email is sent to the person to verify it is actually that person who has requested for the subscription. Unless this step is taken by the marketers like clicking a special web link or sending back a reply email it is difficult to ensure that the email address actually belongs to the person who has submitted the request. This ensures transparency in the process of subscription.