Posted On:Email marketing Archives - Emailexplained.com

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Email Harvesting

March 19, 2014 - By 

Email harvesting is the process by which lists of email addresses are acquired, usually without the consent of the users. The owners of the email addresses are then spammed with unsolicited business offers, ads, or invitations to use online adult services and materials. In some cases, cybercriminals might use the addresses for phishing.

Methods of Email Harvesting

There are several methods through which email harvesting can be done and as the internet evolves, new ones are devised. The most common and effective method involves the use of harvest bots, which are scripts that crawl the web to scavenge for email addresses.

The most common places from which these addresses are obtained are online forums, business staff directories, and lists from professional societies.

Other methods of harvesting email addresses include the directory harvest attack, where harvesters use the dictionary method to guess possible user names at a given domain. For example, mike@domain-name.com will almost always exist. Sometimes, spammers can simply sell or swap email lists with each other if they operate in the same field. They can also get an address with a user’s consent by offering you a trial service once you subscribe with a valid email address.

 


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Email Marketing

March 19, 2014 - By 

Email marketing is a marketing strategy where a business sends emails to existing or potential clients. The emails are usually in form of ads, discount offers, or invitations for free service trials. It can be considered a digital version of direct mail marketing. Usually, the emails are sent in bulk to recipients on email lists obtained through email harvesting or voluntary subscriptions by interested prospects. It is fast, easy, and cost-efficient.

Email marketing is used to strengthen the loyalty of existing clients, acquire new ones, or regain old clients who have since left. The effectiveness of an email marketing campaign depends on how relevant the message is to the recipient. In light of this, businesses usually pitch the most likely prospects depending on buying trends, interests, and internet browsing activity. For example, a web designer who manages to harvest your email address from a domain name registrar may contact you with a web design offer. This is more targeted and, therefore, more likely to result in leads.

While legitimate email marketers exist, spammers abound as well. Email service providers have stringent measures which see even legitimate mail flagged as spam, and thus ignored by the recipient. This has made it all too difficult for ethical businesses to conduct successful email marketing campaigns.


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House List

March 19, 2014 - By 

A house list, in email marketing, is a list of email addresses of high-quality prospects which you build yourself.  It can be a newsletter email list, a list of people who’ve used your service or product before, or a list of people who have subscribed to receive notifications whenever you have an announcement or special sale. House lists contain more than mere email addresses. They also include age, sex, location, and past interaction of the prospect with the business.

Using a house list, a business can build on an already established relationship. Since the recipients listed have somehow already interacted with the business, there is an increased chance for making sales. The messages are therefore relevant to the recipient and differ from spam where they are unsolicited. A house list represents a vital marketing asset as it results in laser targeted marketing, thus more leads.


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Inbox

March 12, 2014 - By 

An email inbox is a folder in which all incoming messages are received and stored by default. This applies to webmail interfaces or desktop email clients like Outlook. Storage-wise, there are two types of inboxes. You can use a POP3 account on an email client in which case the emails can be retrieved and stored on the hard drive, or you can use an Internet Message Access Protocol (IMAP) mail server in which case your inbox will be on the mail server.

Having the messages on your hard drive has the advantage of accessing old emails even without an internet connection. On the other hand, you need an active connection to access even your old mail on an IMAP mail server.

The inbox is only meant to be a receiving and sorting folder and keeping all your messages in it is misuse. If you receive a lot of business and casual mail, it becomes difficult to wade through the swamp of unread relevant and irrelevant mail. For this reason, it is prudent to have separate folders for business, friends’ and family emails. Upon reading a message, push it into its designated folder. Failure to do this may result in what is called ’email bankruptcy’, where you decide to delete all mail regardless of the sender just so you can start afresh.

 

 


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List Broker

March 19, 2014 - By 

A list broker is an individual or company that acts as a facilitator between a person or business wishing to rent or buy a mailing list, and the party selling or hiring out the email list. The list not only contains email addresses but also other vital details including names, sex, age, geographical location, and interests. Using this information, a list broker is able to find the right fit for a client depending on the nature of their business. They may also have data on the response rate of each list. List brokers are usually hired for direct marketing purposes.

Real list brokers typically don’t have their own lists but have at their disposal the necessary research systems, which give them access to available email lists on he market. Using the services of a list broker does not cost more than buying directly from the owner. However, the list seller has to part away with a little fee in the form of commissions for the broker. This is usually 20% of the base rate.

 

 

 


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OPT-IN

March 20, 2014 - By 

OPT-IN

Opt-in email is a term which is used when someone is given the option to receive bulk email i.e. the email that is sent to many people at the same time. Typically this is a kind of mailing list, newsletter or advertising done via emails. Without having the permission to send emails, the emails are better known as unsolicited bulk emails also called spam.

A subscriber asks to be subscribed to the mailing list and a confirmation email is sent to the person to verify it is actually that person who has requested for the subscription. Unless this step is taken by the marketers like clicking a special web link or sending back a reply email it is difficult to ensure that the email address actually belongs to the person who has submitted the request. This ensures transparency in the process of subscription.


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Recipient

March 19, 2014 - By 

RECIPIENT

A recipient is the one to whom an e-mail is being sent. He is the receiver of the e-mail. There can be single or multiple recipients of an e-mail. Whenever an e-mail is sent, the e-mail address of the recipient is written in the “To” field of the mail. Without a recipient a mail cannot be sent. The web address must be correctly written so as to ensure proper delivery of the mail message.

There are three kinds of recipients in all. The recipients in the ‘To’  field are the primary ones, CC field recipients are others, to whom the author wishes to inform the message publicly and the bcc field recipients are those who are surreptitiously being informed.

The target address must be valid else the message stands rejected. A recipient must be added in the contacts and the list must be maintained carefully by the senders. The recipient will receive the  message in the inbox folder only if the sender is authorized and is not using spam. The e-mail address of the recipient can also be saved by the name of that person in the contact list.


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Recipient

March 12, 2014 - By 

Recipient:-

A recipient is the one to whom an e-mail is being sent. He is the receiver of the e-mail. There can be single or multiple recipients of an e-mail. Whenever an e-mail is sent, the e-mail address of the recipient is written in the “To” field of the mail. Without a recipient a mail cannot be sent. The web address must be correctly written so as to ensure proper delivery of the mail message.

Types of Recipient:-

There are three kinds of recipients in all. The recipients in the ‘To  field are the primary ones, CC field recipients are others, to whom the author wishes to inform the message publicly and the bcc field recipients are those who are surreptitiously being informed.

The target address must be valid else the message stands rejected. A recipient must be added in the contacts and the list must be maintained carefully by the senders. The recipient will receive the  message in the inbox folder only if the sender is authorized and is not using spam. The e-mail address of the recipient can also be saved by the name of that person in the contact list.


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Subject

March 13, 2014 - By 

SUBJECT

The subject section of an email includes giving a short description regarding the contents of the contents of the message so that the recipient gets a clear overview of the message body. The best email lines are short, descriptive, and informative which provide the reader a reason to go ahead with the message body. An email can be successful and followed up widely only if it encompasses an appropriate subject.

Long subjects are often ignored and also those subjects which are not centering towards the importance of the message details are also disliked by the end reader. A subject similar to a headline can irresistibly pull the readers towards the message and reading the entire content with due interest. The email subject line is next to the name and is the first thing that the recipient sees hence it must be sound and apt.


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Viral Marketing

March 19, 2014 - By 

Viral Marketing:-

A well-known marketing strategy to spread a word in the form of information as well opinion about the product and its services by using email means. Mostly social media platforms are being used nowadays where every product can be targeted and also with the vision to attain the maximum growth factor.

“Go viral” is the motive for all the products. When a product is set to be commence in the market it is an important task to bring into being a positive awareness of the brand. Viral marketing can be B to B, B to C or C, or to C. Viral marketing is targeted in various niches and it has got its own term of diversification which increases as the brand grows and ultimate goal lies in achieving its marketing objectives.