Posted On:business Archives - Emailexplained.com
Email marketing is a marketing strategy where a business sends emails to existing or potential clients. The emails are usually in form of ads, discount offers, or invitations for free service trials. It can be considered a digital version of direct mail marketing. Usually, the emails are sent in bulk to recipients on email lists obtained through email harvesting or voluntary subscriptions by interested prospects. It is fast, easy, and cost-efficient.
Email marketing is used to strengthen the loyalty of existing clients, acquire new ones, or regain old clients who have since left. The effectiveness of an email marketing campaign depends on how relevant the message is to the recipient. In light of this, businesses usually pitch the most likely prospects depending on buying trends, interests, and internet browsing activity. For example, a web designer who manages to harvest your email address from a domain name registrar may contact you with a web design offer. This is more targeted and, therefore, more likely to result in leads.
While legitimate email marketers exist, spammers abound as well. Email service providers have stringent measures which see even legitimate mail flagged as spam, and thus ignored by the recipient. This has made it all too difficult for ethical businesses to conduct successful email marketing campaigns.
A house list, in email marketing, is a list of email addresses of high-quality prospects which you build yourself. It can be a newsletter email list, a list of people who’ve used your service or product before, or a list of people who have subscribed to receive notifications whenever you have an announcement or special sale. House lists contain more than mere email addresses. They also include age, sex, location, and past interaction of the prospect with the business.
Using a house list, a business can build on an already established relationship. Since the recipients listed have somehow already interacted with the business, there is an increased chance for making sales. The messages are therefore relevant to the recipient and differ from spam where they are unsolicited. A house list represents a vital marketing asset as it results in laser targeted marketing, thus more leads.